Wild, wilder, Sportalm – that’s the motto of the midsummer resort collection SUGAR RUSH. The ethnic style is given a sporty interpretation and cool prints with cacti, feathers, zig-zag patterns and an integrated bird are reminiscent of the Wild West – only the colours are not typical and anything but mainstream! So loud, so colourful, so beautiful! The colour scheme ranges from off-white to fashionable shades of lilac, which are combined with a muddy grey and a shrill neon orange for extra emphasis. The summery atmosphere is complemented by airy, light and flowing fabrics. Casual fits further underline the styles. Often the focus is on tops and jackets in different fabrics and cuts. Sportalm presents a very individual collection that includes everything from tunics with all-over prints and casual tops with fringes, braids and tassels to stylish jackets. The elaborately printed pieces are also decorated with rhinestone appliqués and sequin embroidery. It is all perfectly coordinated down to the smallest detail. No wishes are left unfulfilled - and no piece of fabric remains unused. What’s new is the highly functional power stretch fabric, which is given a distinctive fashionable touch with a garment wash. This turns functional trousers and pieces made from fleece into highly fashionable everyday items.