WE LOVE SPORTALM
In keeping with the motto of "In a field of roses, be the wildflower", Sportalm presents the WE LOVE SPORTALM collection, a cheerful and sporty theme inspired by the well-known "He loves me... he loves me not" petal game. It’s quite obvious that the daisy blossom served as inspiration for this lovely print, where small daisies and individual petals appear to float in the air. The blossoms can be found on all the product groups: as three-dimensional appliqués with sequins and beads, as matching and exquisitely embroidered blossom on jeans and denim jackets, as devoré on shirts and even single chiffon blossoms assembled to form a large flower - giving the customer the feeling that she really can pluck off the individual petals. Classic white and navy blue are the collection’s main focus, combined with lemon yellow, the must-have colour of the summer of 2019. The fabrics range from stretch satin with feminine prints for blouses and dresses to shiny viscose piqué for summer outdoor jackets and printed nylon for windbreakers. Real leather and a cute flowery stretch with small holes as well as soft sweat fabrics and striped stretch trousers perfectly integrate into the theme. A new highlight is the openedged easy-to-process power stretch, which is used for jackets as well as trousers. The summery sporty atmosphere is complemented by lovingly crafted corded ribbon with the “In love with Sportalm” motto on it. They not only enhance trousers and blazers, but are also used discreetly as an underlay strip for jackets and zip pullers.