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A fashion theme that does not want to be tied down: it's modern, elegant and very feminine as well as sporty, casual, fresh and young. Glam meets purism, sportiness meets elegance. Femininity meets masculine lines, technical, functional fabrics meet traditional, classic checks, stripes meets check, check meets leopard, leopard meets scarf print. And it all results in a successful mix. The outfits are unconventional, fresh, new and contemporary. The colour scheme ranges from electric purple to intense saffron and all the way to neutral black and off-white. Animal print features alongside the ultra-fashionable scarf print, which has become an integral part of the collections of the most acclaimed designers. At Sportalm, in addition to the novel terrier motif, it combines all the designs of the collection, adorning not just the classic silk scarf, but now also worn as a complete look as a dress or blouse/skirt combination. Accessories are the key to every outfit. Decorated with large logo letters and mostly in white, they are ubiquitous. Glamorous brooches make for a clash of styles, and faux fur bags and gloves also feature glitter and rhinestone.