NEW HERITAGE

NEW HERITAGE

The new men‘s ski collection from Sportalm Kitzbühel, presented under the motto of NEW HERITAGE, features the latest trends combined with long-standing classics. Examples include materials like leather with membrane, high-tech knitted felt, neoprene labels, reflective and structured tapes etc. The very luxurious, masculine ski collectionat the highest level was inspired by the following trends: 

• The new metallic looks can be found in all types of activewear, are luxurious and technical. Metallic finishes and metallic fabrics are used to create highlights on hoods, pockets and also as decorative tapes.

• Performance ski and snowwear is conquering the city, it is both stylish and functional. With weather conditions becoming more extreme, what used to be just functional ski slope clothing now also features in urban environments. These urban influences are apparent on the details of ski jackets: sewn-on cargo pockets, stylish oversized silhouettes, colour blocks. 

• Futuristic reflectors are becoming increasingly common in technical sports fashion. The trend from the simple „being seen“ to the „must be seen“ is increasing in decorative and functional reflector appliqués. 

• The style inspired by early alpine mountaineering finds its way into every type of performance wear. Pieces that used to be worn on real expeditions are restyled in ski collection with high-tech knitted felt, retro knits and off-shades. A range of top and mid layers completes the offering.